Posted by Andrew Krebs-Smith in Social Media Marketing
If you’re looking to increase the number of likes on your Facebook page – who isn’t? - one of the best tactics is to create a Facebook landing page for new visitors. If you have valuable content and information to offer your target audience, you can use the promise of that information to entice new visitors to click “like.” Instead of allowing anyone access to all of the valuable content and special features available on your page, provide users with an incentive to “like” you by making your page accessible to fans only.
Many small businesses create a Facebook page and have the page link directly to their wall. While this is not necessarily a bad strategy to keep your fans engaged, studies show it is less effective in getting people to like your page.
According to a recent report, customized Facebook landing pages convert 35% of page visitors to fans, while accounts without customized landing pages convert only 19%.
A great example of a Facebook landing page which entices users to make the ultimate Facebook commitment (clicking like) is Microsoft 365′s page. At the moment, Microsoft is holding a contest where small businesses can win a $50,000 business package. If you visit their Facebook page, you’ll be directed to a landing tab about the contest with a prompt to like the page in order to learn more about it. This contest appeals directly to Microsofts 365′s target audience and encourages users to click like by letting people know what they’ll get if they do.
If you’re a small business with a limited budget, you may want to consider designing and implementing an enticing landing page yourself. Here are a few low-cost, easy-to-use services you may want to consider:
If you want to learn more about what a custom landing tab can do for your brand’s Facebook page, you can contact us here.