Our Story

We think differently about paid social

A scientific, data-driven approach to Facebook & Instagram advertising

Social Fulcrum is a performance marketing agency focused on Facebook and Instagram advertising. Through our proprietary technology, we help retail and ecommerce companies quickly acquire new customers and efficiently scale campaigns. In 2019, we became part of Target Data, a leader in people-based marketing.

Facebook marketing partner

As an officially badged Facebook Marketing Partner, we build Facebook API software for the specialty areas of Retail Ad Technology, Ecommerce Ad Technology, and Offline Conversions. We are the only Facebook partner that holds both the technology and agency badge.

#12 Top 20 Social Media Marketing Agencies


#7 Top Facebook Advertising Companies


#384 5000 Fastest Growing Companies in America


“Social Fulcrum’s people are responsive and thorough. I’m impressed with the high quality of their analysis, comparative testing and deployment. And I always look forward to their reporting, which is fantastic.”

—Tim Ming, Senior Marketing Director, Amwell