Our team is made up of digital aficionados with diverse expertise in advertising, finance, marketing, operations, public relations, chemistry, search engine optimization, web design, & more. Based in Boston, we combine these skills to form cohesive campaigns that work for your business. Here are our key players.




Andrew_Krebs-Smith

Andrew Krebs-Smith

Founder | CEO

After building digital departments within traditional agencies, Andrew founded Social Fulcrum in 2010. Andrew loves teaching and is an instructor for General Assembly and Startup Institute. Previously, he studied marketing and advertising at Loyola University and received his MBA at Babson College.

LinkedIn

andrew@socialfulcrum.com




Noah_Freeman

Noah Freeman

CoFounder | COO

After getting his degree in Biostatistics from Harvard, Noah had a successful career in technology investing. After 15 years, he moved his data-driven skillset into marketing, starting his own consulting firm. In 2014, Noah sold his firm to Social Fulcrum, and became the COO of the merged firm.

LinkedIn
noah@socialfulcrum.com




Philip Walsh Headshot

Philip Walsh

Head of Project Management

Philip’s first career was in investment banking with a focus on international equity markets. His second career is here at Social Fulcrum where he helps clients lower customer acquisition costs. He is a graduate of Hamilton College and also a Chartered Financial Analyst.

LinkedIn

phil@socialfulcrum.com




Victoria_Hetz

Victoria Hetz

Director of Marketing

Victoria is a marketing strategist with experience in content creation and social media. As an Account Director at Social Fulcrum, she now eats, sleeps, and breathes Pinterest. Just don’t ask her for any recipe recommendations – she’ll sooner tell you where to find the best takeout.

LinkedIn

victoria@socialfulcrum.com




Kahn_Kim

Kahn Kim

Project Director 

Kahn previously worked as an operations manager, scaling for hyper growth. Today, he’s obsessed with driving growth for both seed-stage and large-scale clients. Kahn studied English (Critical Race Theory) at Bates College and enjoys racquet sports, personality tests, and authentic Chicago deep dish.

LinkedIn

kahn@socialfulcrum.com




Sam Wheatley Headshot

Sam Wheatley

Director of Ad Operations 

Sam undertakes a variety of roles at Social Fulcrum, particularly ad operations. Prior to joining, Sam was living in Uganda, where he worked at two start-ups and created his own men’s accessories line. Sam loves music, sports, travel, and the Patriots.

LinkedIn

sam@socialfulcrum.com




Kendall Beyeler Headshot

Kendall Beyeler

Sr. Creative Services Manager

Kendall runs our creative department’s ad generation and development. Her days are spent designing for a variety of social platforms. She Earned a B.S. at Emerson College where she found a passion for design. Kendall’s a product (tech AND beauty) junkie who loves podcasts, red wine and retail therapy.

LinkedIn

kendall@socialfulcrum.com




Hyunil Moon Headshot

Hyunil Moon

Data Scientist 

Moon started his career in transportation and logistics management. Now at Social Fulcrum, he spends most of his day crunching numbers, building analytics tools, and eating. Moon enjoys studying football, reading Tolkien, and adventures with his family. He is a Providence College Friar.

LinkedIn

moon@socialfulcrum.com




Kyle Toomey Headshot

Kyle Toomey

Data Scientist

Kyle started his career in the hotel industry. Once realizing the power of data, and learning the tools to harness it at General Assembly, Kyle joined the team at Social Fulcrum. A native Philadelphian, Kyle can cook a mean cheesesteak spring roll, but don’t get him started on the Eagles.

LinkedIn

kyle@socialfulcrum.com




Lee Accomando Headshot

Lee Accomando

Head of Software

After studying chemistry, Lee decided he would rather sling code than atoms and cut his teeth solving a variety of product and technology problems for Boston Startups. Now he’s excited to bring those insights to Social Fulcrum’s technology. When not coding he can be found reading and producing his history podcast.

LinkedIn

lee@socialfulcrum.com




Nick Kuizenga Headshot

Nick Kuizenga

Ad Operations Manager

Hailing from the Netherlands, Nick brings an essential mix of SEO and Advertising expertise to the Social Fulcrum Team. Formerly working at web design, eCommerce and real estate firms, Nick enjoys expanding his digital skills set almost as much as music, travel and, of course, a good craft beer.

LinkedIn

nickk@socialfulcrum.com




Kristen Molstad Headshot

Kristen Molstad

Ad Operations Manager

Kristen studied economics at Bates College and graduated in May 2015. This is her first real job, but has previous experience in finance. She loves going to the beach, anything chocolate, which sparked a love of running, and reality TV.

LinkedIn

kristen@socialfulcrum.com




Ellen Cooper Headshot

Ellen Cooper

Sr. Project Manager

Ellen is our resident specialist in all things Google. Prior to joining the Social Fulcrum team she managed big budget search marketing campaigns for a data-driven lead gen company. She has endless lists of books to read and restaurants to try and can’t get enough Instagram nail art videos.

LinkedIn

ellen@socialfulcrum.com




Briana Livingston Headshot

Briana Livingston

Project Manager

Briana studied advertising at Boston University where she graduated in May 2016. Starting her time with us as an intern, she now works as an Account Manager and Pinterest optimizer. Outside of work she can be found repeatedly watching The Office or nature documentaries on Netflix.

LinkedIn

briana@socialfulcrum.com




Nacole Buyck Headshot

Nacole Tanguay

Project Manager

In her previous career in hedge funds, Nacole developed a strong analytical skillset that she now uses to drive results for her clients. A Boston University graduate, Nacole is Google Analytics certified and a Boston sports fanatic. She also enjoys road races and half marathons in her spare time.

LinkedIn

nacole@socialfulcrum.com




Leah Melnick Headshot

Leah Melnick

Project Manager

Leah is a data-driven strategist, who previously worked to streamline operations at several local food startups. Now she spends her days turning numbers into insights to help clients achieve their advertising goals. In her free time, Leah can be found cooking and enjoying Boston.

LinkedIn

leah@socialfulcrum.com




Nelly Fickett Headshot

Nelly Fickett

Office Manager

Nelly helps keep the office shipshape at Social Fulcrum. People are her passion and she strengthens relationships through service-oriented tasks and good communication. She is a Messiah College Falcon, graduating with a degree in American History. Before joining the team, she spent several years working in Administration in Higher Education. She enjoys music, traveling, film, Ultimate Frisbee and riding her bike.

LinkedIn

nelly@socialfulcrum.com


 

 

 

2010-2016 Results

1108

Happy Customers

2179

Completed Projects

coffee1,823

Coffee Drinks

591

Client Referrals

Questions? Comments? Click here to contact us.