Agile methodology, firm results.
Data driven marketing to help your business reach the tipping point.
ABOUT SOCIAL FULCRUM
We are marketing scientists who believe that assumptions ruin marketing. We build scaleable, data-driven marketing machines for our startup clients.
We believe the advertising industry is stuck in the “Mad Men” era of decision-making: spend huge amounts of resources performing “research” and then deciding (i.e. assuming) the “best” creative campaign and media placements.
We think it makes much more sense to set up a system where you can garner accurate data extremely quickly, allowing you to run tests that use actual customer behavior to inform marketing decisions in a more iterative fashion.
Agile Marketing: Our structured testing methodology allows us to drive results extremely quickly. Our process gives you actionable insight into which marketing messages that work with certain audiences, and lowers your costs (by 75% on average – see graph above) so that you get more customers for the same marketing budget. We see this as a more authentic, effective, and modern approach to advertising.
Art + Science: Effective online marketing is one part art (design, content creation, compelling copy), and one part science (metrics, measurement, analytics). Our team combines these two crucial elements in each and every strategy we develop in order to create effective campaigns that drive business objectives.
Our structured testing process identifies key messages and audiences, while driving down the cost of customer acquisition