Below you’ll find an assemblage of Facebook data gathered across industries, funnels, and campaign types. This data is designed to give you directional assurance of trends you may be observing in your own Facebook campaigns, …
Facebook is—without question— the platform digital advertisers should try first for customer acquisition campaigns. For some, Facebook will be all they ever need to reach their goals. But other advertisers have to hit ever more …
Pinterest may not be your first thought when it comes to choosing a platform for your app install campaign, but they’ve recently rolled out a set of tools that could make it your new favorite.
Quick …
What can you do if you suspect that your cost of acquisition is higher than it should be? Our answer is to start by analyzing your customer funnel—and we mean the whole funnel, not just …
Facebook is constantly innovating ways to add value as an advertising platform, and its new measurement feature—called Attention Impressions— is a breakthrough. Attention Impressions gives us a window onto a part of the funnel we’ve …
Social Fulcrum is delighted to announce that we made Agency Spotter’s Top 20 Advertising Agencies!
For those not in the know, this report assesses the credentials, focus/expertise, and project work of over 2,300 advertising agencies. It even …
Paid online advertising is one of the most scalable channels that marketers have at our disposal, but the methods and tools that get you to a certain point can’t always get you to the next …
How you score in Facebook’s bid auction—and to no small degree how your ads perform—is determined by three factors. The first is your bid, which you set. The second is your estimated action rate—which is …
If you’re a brick and mortar retailer, digital marketing has likely never seemed especially compelling for measurable customer acquisition and engagement. Well, hold onto your hats—Facebook has two tools in beta that solve this very …
Pinterest’s new beta feature—called One-tap promoted pins—makes a good thing even better, especially for app install campaigns. While this feature is in its early days, we’re not only hearing reports of drastic improvements in click …
