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CPMs dropped 10-20% due to the recent protests, as civil unrest grows – our Strategic Recommendations on Facebook During Uncertain Times (Week 12)
As the nation faces a difficult moment together, our thoughts are with those seeking to better society through peaceful demonstrations. Recent disruption and social unrest has affected every...
Conversion rates have dropped 25% in the past 3 weeks! – Our Strategic Facebook Recommendations! (Week 9)
We are continuing to monitor Facebook Advertising during this challenging time and have seen some interesting new trends emerging. It’s time for our seventh edition of "Latest Pricing Trends and...
Server to Server Integration in a World Where We are Losing Cookies
What is Server-Side API? Facebook explains server-side API as: “The server-side API is one of our Facebook Business Tools that lets you share key web and offline events, or customer actions,...
6 Common Facebook Account Management Mistakes and How to Fix Them
Facebook has made enormous strides over the past few years in making Ads Manager accessible to millions of advertisers of all sizes across the globe. But for those brands looking to take their...
Facebook’s Geo-Allocation System Is Broken, Here’s How You Can Fix It
If you’re anything like us at Social Fulcrum, you’re already breaking down and analyzing your Facebook campaigns by every possible data point (day, gender, DMA, placement, device etc.) examining...
Cost per Purchase up 20%, as low conversion combines with higher CPM’s – Our Strategic Facebook Recommendations! (Week 7)
The new reality of marketing under COVID-19 has entered week seven. It’s time for our seventh edition of "Latest Pricing Trends and Strategic Recommendations on Facebook During COVID-19" Executive...
Most Advertisers Struggle with Retargeting, whether they know it or not
What is retargeting? Retargeting allows you to remind your customers of the products or services they were looking at on your site after they leave without making a purchase. Retargeting enables you...
Latest Pricing Trends and Strategic Recommendations on Facebook During the COVID-19 – ‘What’s Going On Out There (Week 6)?!’
The new reality of marketing under COVID-19 has entered week six. It’s time for our sixth edition of "Latest Pricing Trends and Strategic Recommendations on Facebook During the COVID-19" Executive...
Live Webinar with Q&A: Retaining Clients during Economic Uncertainty
[Virtual] Expert Q&A: Retaining Clients during Economic UncertaintyThursday, April 23rd, 2:30pm ET About this Event Times are rapidly changing, and businesses are being affected by the economic...
What’s Going On Out There (Week 5)?!
The new reality of marketing under COVID-19 has entered week five. It’s time for our fifth edition of "What’s Going On Out There?" Executive Summary (Full Details Below) Last week, we saw an...
What’s Going On Out There (Week 4)?!
The new reality of marketing under COVID-19 has entered week four. It’s time for our fourth edition of "What’s Going On Out There?" Executive Summary (Full Details Below) The past week saw a...
What’s Going On Out There (Week 3)?!
The new reality of marketing under COVID-19 has entered week three. Time for our third edition of "What’s Going On Out There?" I want to address two things in this email: What are we seeing for ad...
