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What’s Going On Out There (Week 4)?!

What’s Going On Out There (Week 4)?!

The new reality of marketing under COVID-19 has entered week four.  It’s time for our fourth edition of "What’s Going On Out There?" Executive Summary (Full Details Below) The past week saw a...

What’s Going On Out There (Week 3)?!

What’s Going On Out There (Week 3)?!

The new reality of marketing under COVID-19 has entered week three.  Time for our third edition of "What’s Going On Out There?" I want to address two things in this email: What are we seeing for ad...

Free Webinar: Growth in Turbulent Times

Free Webinar: Growth in Turbulent Times

Currently, there's a lot of uncertainty around what's happening in the market. Customer behavior has changed so fast it's impossible to know what's next. As an operator, this makes it tough to make...

What’s Going On Out There (Week 2)?!

What’s Going On Out There (Week 2)?!

Hi All- It's the end of our 2nd week of viruses in Ad land.  Time for our second edition of "What’s Going On Out There?" I want to address two things: What are we seeing for ad performance...

Social Fulcrum Joins Snapchat’s Certified Partners Program

Welcome to the future: Social Fulcrum has officially been accepted to Snapchat’s Certified Partners Program! We’re in good company, partnering with the platform alongside companies such as 4C, the global leader in data science and media technology, as well as many Audience Match API, Creative API, and Creative partners.

Holiday Trends in Facebook CPM Pricing Showing a Milder Winter

Oh, the weather outside is frightful, and Facebook’s holiday pricing is even worse. Or is it? With last year seeing a 50% increase in CPM pricing, we projected an increase of roughly that magnitude for winter 2016, if not more. Yet this holiday season’s CPMs, while increased, are showing a much less aggressive uptick…

How to Avoid the SEM Apocalypse with Paid Social

Do you depend on paid search? A surprising number of sophisticated marketers tell us they get ALL of their customers from SEM. But what happens in the event of an apocalypse? Saturation kicks in, or...

Lookalike Audience Gridding: Making the Most of Facebook Lookalikes

Too much of a good thing doesn’t sound like much of a problem, especially when that “good thing” is a fresh, new Facebook audience that has a lot in common with your existing customers. Facebook’s Lookalike Audience feature was designed to do just that: give you access to statistical clones or “lookalikes” of your best targets…

Summer CTR Slowdown: Advertisers Beware!

Our analytics allow us to aggregate cross-client and cross-platform data. A recent analysis of click-through-rate (CTR) shows us a massive decrease over the last 2 weeks. If your ad metrics have...

Social Fulcrum Driving Performance for Waylens

We don’t do it for the recognition, but we’d be lying if we said we didn’t enjoy it. Social Fulcrum was recently featured as a Facebook advertising success story for the exceptional performance we achieved with Waylens, a performance-tracking camera manufacturer.

Announcing SocialLeads

Social Fulcrum has spent 5 years developing products and services to enable high-growth, data-driven companies to leverage social media advertising for new customer acquisition. In that time, we...

How to Get Brides to Say “I Do” to Your Promoted Pins

Want a sneak peek on the value our clients are seeing from the channel? We have several wedding clients on Pinterest acquiring new customers for as low as $10! Read on to see if this channel is a fit for your brand, and how you can best leverage the channel to drive new customer growth.

Like A Fine Wine: How Promoted Pins Get Better With Age

Advertising on a new platform can feel a little like a journey into the Twilight Zone: you’re bewildered, you have only the vaguest understanding of how you got there, and that person to your left could very well be an alien.

Okay, so the metaphor’s not perfect. But it’s true that both experiences can feel incredibly isolating. None more so than the challenging yet rewarding world of Promoted Pins.

What Are Lead Ads? Do They Work?

In the fall of last year, Facebook rolled out a new ad format, and it’s a big deal. Early results indicate that the newest members of the facebook ad family, lead ads, are game changing. Unlike previous ‘new’ ad types rolled out by facebook, lead ads are not just a different shape, they have a completely new function.

Funnel Vision

Funnel Vision

We see every website in terms of a funnel - a series of steps required to get a new customer to purchase your product (or take some other ideal action, like installing an app), and even further,...

Want Natural Backlinks? Do These 3 Things.

Though search engine ranking factors have changed drastically over the last several years - and will continue to change - backlinks, when done right, are still an effective strategy for boosting the...

The Advertising Industry is Broken

The Advertising Industry is Broken

The advertising industry is broken, but it's not their fault. It was built for another time, where it made sense to do a ton of research and use creative instinct to guide messaging that was sent to...

How to increase Facebook engagement by 67%

How to increase Facebook engagement by 67%

Over the next few weeks we will be giving you actionable advice to help you promote your company's content on Facebook. This is the 3rd of 6 in the series, where we help you incorporate visuals into...

Joining the Social Fulcrum Team

Joining the Social Fulcrum Team

Below is an intro from Liane Membis, our new Account Coordinator. I am excited to have joined Social Fulcrum as an Account Coordinator this week. In my new role, I'll have the opportunity to apply...

How to Make Bloggers Love You

How to Make Bloggers Love You

The top 5 most-popular blogs have a combined audience of over 100 million people. That's five times more than the finale of American Idol. What does that mean? You need to know how to pitch...

We’re Finalists!

We’re Finalists!

Social Fulcrum is proud to announce that we've been selected as finalists in the Facebook Communications category of PR News' Digital PR Awards! As a small, three-year-old company, we're thrilled to...

How to Build a Kick-@$$ Social Media Team

How to Build a Kick-@$$ Social Media Team

Knowing your goals, strategy, and metrics for social media are all important. But if you don't have a social media team that can implement, you will have some serious issues getting the results you...

Facebook Fails at… Facebook?

Facebook Fails at… Facebook?

This week Facebook fails at the most ironic thing possible, and created a negative PR storm for itself, by responding poorly to a user trying to help Facebook. We expect this to happen to brands on...

Agile Digital Marketing

Agile Digital Marketing

Recently I obtained my MBA from Babson College, the #1 ranked school for entrepreneurship for 20 years in a row. I learned many things, among them learning about the agile/lean start-up methodology....

Web Design Trends for 2013

Web Design Trends for 2013

I’m looking forward to an exciting year ahead for web design. Designers and developers are pushing the limits of the new technologies available. We can expect to see more integrated websites that work as well for mobile devices as they do for monitors and that use content from more than one source to build a more complete experience for site visitors. Learn more about the leading trends:

How to Get Rid of Bad Reviews

How to Get Rid of Bad Reviews

If you are a small business owner that depends on customer reviews, like a restaurant, you may have run into issues with disgruntled employees or angry customers writing negative reviews on sites...

6 Steps To A Successful Facebook Contest

6 Steps To A Successful Facebook Contest

Thinking about launching a Facebook contest for your brand? Follow these steps for successful, goal-oriented implementation.1. Plan Effective planning involves asking yourself a series of questions:...

Facebook Timeline for Pages… Now What?

Facebook Timeline for Pages… Now What?

Today marked the launch of something we all knew was coming - Facebook Timeline for Pages. Just as Facebook switched all personal profiles over from the old news feed view into the newer, more...

Promoting Your Social Media Contest

Promoting Your Social Media Contest

Launching a contest via social media channels can be a great method for building a larger fan base, engaging more thoroughly with current fans and followers, and increasing overall buzz about your...

Measuring Your Social Media Reach

Measuring Your Social Media Reach

What's In a Tweet? When it comes to Twitter, there's no better feeling (short of being followed) than for someone to retweet your tweets. Not only did someone find your tweet to be interesting and...

Social Media & Customer Service

Social Media & Customer Service

Maybe you don't believe that social media has an effect on sales, and we'll leave the convincing you of otherwise to another blog post. But if you've ever spent 3 hours on hold with customer...

B2B Social Media: Prove Your Value

B2B Social Media: Prove Your Value

Many B2B companies are not yet sold on the value of social media as a worthwhile tool for increasing sales or attaining new business. In marketing our own company, we've seen first hand just how...

You, Google and (Now) Me on the Web

You, Google and (Now) Me on the Web

Google's Got Your Back In the digital age we live in, there are so many places we put ourselves on the web it's hard to keep track. Whether it's on Facebook engaging your customers or on Twitter...

The Best Questions are Often Tweeted

The Best Questions are Often Tweeted

When people think of Twitter, the first thing that comes to mind is a chaotic whirlwind of people updating others on what they're doing, where they're doing it, and who they're doing it with at any...

The New Facebook “Send” Button

The New Facebook “Send” Button

Notice anything new at the bottom of this post? It's the new Facebook send button, which allows users to send information from around the web to their Facebook friends, without leaving the page they...

9 Ways Social Media is Like Sex

9 Ways Social Media is Like Sex

We were lucky enough to be invited to write a post for PR at Sunrise, a blog from PR guru Andrew Worob. We wanted to hammer home the Do's and Don'ts of social media, without writing another one of...

We’re Big on Productivity

We’re Big on Productivity

Our business model depends on the organized and efficient usage of time. When (1) we've allotted 15 minutes per day for tweeting for client A, and (2) 30 minutes of social media monitoring for...

The Value of a LinkedIn Answer

The Value of a LinkedIn Answer

Is answering LinkedIn questions a part of your social media marketing strategy? If not, it should be – answering questions on LinkedIn is one of the most valuable social media marketing tactics,...

Social Media Training in NYC

You don't need to be in NYC for our social media training course, but we like to use NYC as our training hub because there is so much word of mouth flying around all over the place in this dynamic...

Viral Video: Optimizing for Shareability

Viral Video: Optimizing for Shareability

Several days ago, our friends at Mashable published a thought-provoking infographic titled, “How Videos Go Viral.” The infographic was introduced with a quick story about a video which showed a dog...

The Cost of Social Media

The Cost of Social Media

Although social media is widely used today among consumers and businesses, the truth is, it’s still a fairly new space in which standards have yet to be created. One area where this couldn’t be...

What is a Social Fulcrum?

What is a Social Fulcrum?

Some people think the word "leverage" is over-used, and maybe they are right. Unfortunately for them, we are still going to use it on a daily basis. We think the word "leverage" is important because...

1,629% Return on Investment (ROI)

1,629% Return on Investment (ROI)

No, we didn't put the decimal in the wrong place. Yes, this is somewhat misleading because it doesn't take into account what the client is paying us to get these results. However, the results are...

Social Media Doesn’t Create Anything

Social Media Doesn’t Create Anything

Those sound like words that shouldn't come from an agency that specializes in social media. Shouldn't we be talking about all the things that social media DOES create? Conversations, interaction,...