VP Andrew Krebs-Smith Gives Social Media Strategy Presentation to Executive MBA Students

by Andrew Krebs-Smith | January 11

On December 17, 2010, Vice President Andrew Krebs-Smith visited his alma mater, Loyola University, to offer social media advice to a class of Executive MBA students. The presentation, “Executive Strategy: Social Media Marketing,” highlighted the importance of strategy in social media.

Andrew began with a couple of examples of businesses who have effectively (and not so effectively) used social media, in order to demonstrate how strategy and research can make all the difference.

Andrew continued with an explanation of all the different ways that social media can be used for business, including advertising, search engine optimization, market research, customer service, and sales/lead generation. At Social Fulcrum, we use social media for more than just promotion.

Andrew touched on a variety of topics throughout the rest of the presentation, including social media ROI, B2B uses of social media, and the various stages of social media awareness. Andrew then dissected a case study from a past client, and concluded with the steps he takes when someone approaches him for his social media services.

See below for a slideshow from Andrew’s presentation.

Andrew Krebs-Smith
About the author

Andrew Krebs-Smith

Andrew sings our praises to anyone that will listen. Before founding Social Fulcrum, he developed and managed social media strategy for accounts including Pfizer, Ocean City MD, The National Aquarium, and Strayer University. Andrew loves food, travel, music, exercise, and tea. Connect with Andrew on Twitter and LinkedIn.