Blog Posts – How to Write Them for Your Business

by Andrew Krebs-Smith | June 11

So you’ve taken the plunge and decided to create a blog for your business. The next step is to create that first post. You probably have a good idea what to write about. But you’ll need more than that to get your blog post read.

Size Does Matter

Remember, you aren’t writing a 1,000 word report. You’re trying to ignite a conversation around your brand and develop loyal readers. Let your personality shine through in the writing and hook the reader with a strong opening paragraph.

But you don’t have all day. The ideal length of your blog post should be between 250 to 300 words. Get to the details quickly.

Make it Readable for the Web

Your blog should be easily scannable. Only 16% of people read web sites word for word. Some methods you should employ include:

  • Lists and Bullet Points
  • Headings and Subheadings
  • Space
  • Shorter Paragraphs
  • One major idea per post

Help Readers Discover it

No one wants to write a blog post that goes unread. You can increase the searchability of your brand’s blog by doing the following:

  1. Use keywords in your title. Your title can be creative but it must be searchable. Keywords are word phrases that users will likely type into a search engine to discover your blog. Use Wordtracker to see which phrases are getting the most traffic. Choose keywords that are getting some traffic but are not the most popular.
  2. Use links in your blog. Linking your post to other content will help increase searchability. Make sure your blog title is a live link.
  3. Link your blog to your other web properties. You should have links to your blog from your Facebook and Twitter accounts and vice versa. Include a link on LinkedIn if content is appropriate. A link on your business’s homepage will help draw additional traffic.

Finish With a Call

End your blog post with a short conclusion that features a call to action for your reader. Try to leave the subject open ended for readers to comment on. If nothing else, finish your blog with a question.

You are well on your way to creating an exciting blog for your brand with loyal followers. Does anyone else have any tips or suggestions for writing that first blog post?

Andrew Krebs-Smith
About the author

Andrew Krebs-Smith

Andrew sings our praises to anyone that will listen. Before founding Social Fulcrum, he developed and managed social media strategy for accounts including Pfizer, Ocean City MD, The National Aquarium, and Strayer University. Andrew loves food, travel, music, exercise, and tea. Connect with Andrew on Twitter and LinkedIn.