As a business, Social Fulcrum is obsessed with helping our clients obtain the lowest cost of customer acquisition. Industry trends are further fueling the need for CA specialists across the board – after all, gaining a loyal roster of customers is an integral part of growing and scaling a business.
With startup culture booming across the country, the demand for customer acquisition-focused digital marketing and advertising is at an all-time high. Because of this, we organized a meetup for both marketers and non-marketers to discuss customer acquisition, activation, and retention.
(If you aren’t familiar with these terms, check out Dave McClure’s presentation here.)
As part of this meetup, we will select a topic and find 3 expert panelists to help drive the discussion and shed some knowledge on the unique subject matter selected for each meetup.
Our next meetup will be on April 29th at 6:00pm @ WeWork Fort Point – 51 Melcher Street, Boston, MA.
The topic of this first Meetup will be: SEO
We have lined up 3 expert panelists for this event:
Aki Balogh – MarketMuse
https://www.linkedin.com/in/akibalogh – Aki co-founded MarketMuse (http://www.marketmuse.com), a content intelligence platform for semantic SEO. MarketMuse identifies topical gaps in your content, enabling you to dominate topical niches and generate more relevant leads.
Kevin Roy – Green Banana SEO
https://www.linkedin.com/pub/kevin-roy/0/26b/85 – Kevin is the Co-Founder of Green Banana SEO (http://www.greenbananaseo.com), a pay for performance SEO company that gets your site ranked on the first page of Google, or you do not pay.
Dale Bertrand – Chimera Labs
https://www.linkedin.com/in/dalebertrand – Dale is the Founder of Chimaera Labs (http://www.chimaeralabs.com), a marketing agency that specializes in relationship-driven SEO and content marketing backed by solid analytical thinking.
To sign up please click on the link: http://www.meetup.com/Boston-Customer-Acquisition-Meetup/events/221916031/