Instagram Stories: New Facebook Placement Option Decreases Cost of Customer Acquisition by Nearly 50 Percent for Product Subscription Business

The Facebook platform gives advertisers a number of placement options. One of the newest is also one of the most exciting to us based on early testing: Instagram Stories. It’s a feature that allows users to share a slideshow of pictures or videos that disappears after...

How to Make Your Funnel More Efficient By Reducing Friction

What can you do if you suspect that your cost of acquisition is higher than it should be?  Our answer is to start by analyzing your customer funnel—and we mean the whole funnel, not just the top. Too often marketers focus on the cost of getting as many people into the...

How to Avoid the SEM Apocalypse with Paid Social

Do you depend on paid search? A surprising number of sophisticated marketers tell us they get ALL of their customers from SEM. But what happens in the event of an apocalypse? Saturation kicks in, or a big advertiser comes along and buys up all the inventory, or the...

How to Get Brides to Say “I Do” to Your Promoted Pins

When advertising anything related to the wedding industry on Pinterest, it’s easy to feel like a kid in a candy store. But how do you take advantage of the opportunities in this new channel? Using the Five Ws – who, what, where, when, and why – we’ve generated a basic...