Instagram Stories: New Facebook Placement Option Decreases Cost of Customer Acquisition by Nearly 50 Percent for Product Subscription Business

The Facebook platform gives advertisers a number of placement options. One of the newest is also one of the most exciting to us based on early testing: Instagram Stories. It’s a feature that allows users to share a slideshow of pictures or videos that disappears after...

A Beginner’s Guide to Advertising on Instagram

Instagram has become much more than a place to share sepia-toned photos of your meal. It’s begun to allow more companies to advertise on the platform, presenting new opportunities for marketers – particularly those looking to reach mobile users, a younger demographic,...