Meet Pinterest: Your Next Scalable Customer Acquisition Platform

Facebook is—without question— the platform digital advertisers should try first for customer acquisition campaigns.  For some, Facebook will be all they ever need to reach their goals. But other advertisers have to hit ever more ambitious targets in order to keep on...

One-Tap: Finding Success with Pinterest’s New Beta

Pinterest’s new beta feature—called One-tap promoted pins—makes a good thing even better, especially for app install campaigns. While this feature is in its early days, we’re not only hearing reports of drastic improvements in click through rate (CTR) and commensurate...

Pinterest’s Buyable Pins and The Future of Mobile Commerce

It’s safe to say that mobile is not a passing trend. Smartphones have changed everything about the digital landscape—okay, almost everything. More than two thirds of the time we spend consuming digital media is on a mobile device and most of that is done through a...

How to Get Brides to Say “I Do” to Your Promoted Pins

When advertising anything related to the wedding industry on Pinterest, it’s easy to feel like a kid in a candy store. But how do you take advantage of the opportunities in this new channel? Using the Five Ws – who, what, where, when, and why – we’ve generated a basic...