Google’s Come to Make You an Offer You Can’t Refuse
Over the past few months, competition in the daily deals market has become extremely heated, what with an IPO from Groupon imminent and LivingSocial slowly but surely nipping at it’s heels. Now, it’s about to get even hotter. Google Offers, previously in limited markets, but currently still in beta, is rolling out two additional markets to its portfolio. Fortunately for us, one of those markets is the Great City of New York.
Groupon and Google: Potential Friends, Now Sworn Enemies
After attempting to takeover Groupon for a reported $6 billion, which was subsequently turned down, Google began courting small businesses, “to enlist their support and participation in a test of a prepaid offers/vouchers program,” in the hopes they could establish themselves as a competitor in a field that is growing ever more crowded.
Google: Looking Out for the (Small) Business Man
Something like Google Offers is a great opportunity for small businesses to take advantage of. With Google’s stable of features and applications, there’s that much more incentive offered to small business owners to jump on board. With Maps, Offers can pinpoint a client’s location (a la checking-in) and provide additional deals, and with the soon-to-be Google+ for businesses, Google can offer a more in-depth social component, unmatched by rival Facebook.
Groupon Has History, Google Has Google
While Groupon has been around substantially longer than the infant Google Offers program, it does have something Groupon does not, which would be Google itself. In addition to the wealth of search and advertising information that is at the deals service’s disposal come features that are unfamiliar to Groupon. While both dispense emails notifying subscribers of daily deals, Google Offers are valid for the entire day (read: 24 hours), as opposed to Groupon, which expires after a certain number of purchase it.
Another Deals Site?
While Google Offers does have the benefit of being under the Google umbrella, many people may be turned off to the idea of having another daily deals site saturating the market. However, Google’s plans to have your phone and your wallet be one in the same, not to mention other recent acquisitions, it’s beginning to look like Google is a safe bet.
To be formally introduced, check out the video below:
[youtube YHKum7fidIk& nolink]