How Apple and Twitter Just Made Business Better

by Andrew Krebs-Smith | June 11

Something Tweeting This Way Comes

Twitter's iPhone iconOn Monday, at their annual World Wide Developer’s Conference (WWDC), Apple made some astounding announcements regarding consumers’ future interactions with their line of iPhone and iOS devices.While there was much¬†fervor¬†surrounding their digital hard drive, iCloud, they introduced a wealth of new features to iOS that are sure to make a lot of users pretty happy. And although these changes were mostly aesthetic ones, one of the more surprising announcements was the company’s inclusion of another well-known tech giant’s software baked right into their own.

That company in particular, would be Twitter, and that software is, well, Twitter itself.

Tweeting, Tweeting Everywhere

As one of the highlighted features in the company’s latest iteration of iOS, iOS 5, users can now activate their Twitter accounts on their device once and have it available in every app, which gives them even more reason to have a Twitter account.

And as the dominant smartphone platform, that’s a lot of iPhone users. Not to mention the number of Twitter users that are sure to follow.

Twitter Right In Their Pocket

With even more opportunities to tweet, there’s poised to be a lot more chirping on the internet, which equals a wealth of new marketing¬†opportunities.

From people out and about and on the go or just doing what they love, it’s now easier for them to tell their friend’s and, if you pay close enough attention, your business, about their likes and dislikes, as well as what they may love or hate about a consumer experience, giving you an opportunity to jump into the conversation and answer any complaints they might have or offer your services as an alternative.

And if Twitter wasn’t already an excellent platform for reaching out and taking to consumers, with backing from a company like Apple, the conversation’s about to get a whole lot louder when iOS 5 debuts this coming fall.


Andrew Krebs-Smith
About the author

Andrew Krebs-Smith

Andrew sings our praises to anyone that will listen. Before founding Social Fulcrum, he developed and managed social media strategy for accounts including Pfizer, Ocean City MD, The National Aquarium, and Strayer University. Andrew loves food, travel, music, exercise, and tea. Connect with Andrew on Twitter and LinkedIn.