Joining the Social Fulcrum Team
by Liane Membis | October 13
Below is an intro from Liane Membis, our new Account Coordinator.
I am excited to have joined Social Fulcrum as an Account Coordinator this week. In my new role, I’ll have the opportunity to apply strategic direction to my creative skills in order to best serve and grow our company’s client relations. I also look forward to enhancing my knowledge as a digital strategist.
Prior to this position, I was responsible for online content creation and social media management at Verizon’s startup news division, FiOS1 News. By implementing new tools and strategic campaigns, I utilized social media to disseminate information daily, generate traffic, and increase our online audience by 250% in one year. Additionally, in 2011 I founded BAUCE Magazine, an online self-help and empowerment publication for young women of color. Through this endeavor I implemented lean content marketing strategies to secure five content partnerships that significantly increased readership, raised brand awareness, and garnered new social media followers. My editorial, web development, and research skills were largely developed during my undergraduate years at Yale University where I had the opportunity to lend my social and digital media skills to a variety of student and institutional organizations.
I am sure that my background and passion for digital media will equate to a level of quality service for Social Fulcrum clients. It is with great joy that I begin this new journey with the Social Fulcrum team.