Have you heard? ShareThis recently revealed through curated data that Pinterest has become one of the fastest growing content sharing platforms online. In fact, Pinterest is closing in on email as one of the most popular methods that people use to share information. It may seem like a niche website dominated by DIYers, fashionistas, and stay-at-home moms, but opportunities abound for businesses that sell products to female consumers. As a highly visual platform, Pinterest allows you to attract the eyes of potential consumers through vivid and compelling images, building actual leads and sales in the process.
But how can you build a community on Pinterest that will drive traffic to your website? How can you go from zero followers to many in a few months? Here’s six simple steps to help you leverage one of the nation’s largest and newest content sharing platforms.
Brand your pins. If you have photos of products or information that you want to share, make sure to include your logo. When people share your image, they’ll know which brand it’s associated with, which further increases awareness about your company. Place logos in a corner of the image — not as a huge watermark in the background.
Engage with other pinners. Don’t just post stuff up on a board and disappear. The heart of social networking is engaging with others over common interests and likes. Simply following other people to get followers is not enough. Repin relevant content from boards you admire, answer users’ questions about your items, and comment on other people’s posts. This will help strengthen your relationships with your followers overtime, leading to greater traction.
The taller the better. A recent study by HubSpot revealed that taller images get more repins on Pinterest. If you’re posting an image from your site, make sure the photo is large enough to engage and excite others to share — preferably those with a height of at least 400 pixels.
Break down your boards. Don’t just hop on Pinterest and start sharing whatever you like. Make sure to organize your boards by different categories to maximize the opportunities that people have to access your pins. Also be sure to tag your photos and include descriptions. This will give your pins a higher chance of showing up when people are searching for images.
Link it, baby. To make sure that you are directing more Pinterest traffic to your site, you need to make sure your links are easy to find. Naturally, Pinterest will wait for you to click on the pin, wait for it to load, and then click the website button to take you to the page. Make it easier for people to find you by adding the link in the pin’s description box.