Campaign Summary

Customer Acquisition B2C Case Study: Root Bizzle

[90 Days]


Root Bizzle sells subscription neckties. Root Bizzle wanted to:

  1. Identify the cost of customer acquisition
  2. Lower the cost of customer acquisition as much as possible and as quickly as possible
  3. Identify the marketing messages that resonate best with their target audience
  4. Identify new potential audiences
  5. Test Facebook, LinkedIn, and Adwords as potential channels


Employ our structured testing methodology to identify and drive down the cost of customer acquisition. Since this campaign was demand creation (and because we tested other channels), we used Facebook as the primary channel.

  • Test ad images
  • Test ad copy
  • Test target audiences
  • Optimize campaign as quickly as possible based on results
Increase in Conversion Rate

We increased the proportion of people who purchased by over 62%

Reduction in COCA

We reduced the cost of customer acquisition by over 80%, and it's still decreasing!

Campaign Screenshots

Winning Facebook Ad for Root Bizzle
COCA over time

Dan Scudder | Social Fulcrum Testimonial

Dan Scudder, CEO

Root Bizzle

“Social Fulcrum has been a great partner in marketing and growing the Root Bizzle business. They have built a sharp, data-driven team and they are experts on performance marketing in social and search. They are all very responsive, scrappy, and willing to help and give advice across all topics at any time. ”

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