Campaign Summary

Customer Acquisition B2C Case Study: Prometric[90 Days]


Prometric wanted to increase their market share for FINRA exams by 5%


Employ our proprietary DSTS system to drive down the cost of customer acquisition. Since this campaign was demand fulfillment, we used Adwords as the primary channel.

  • Leverage keyword insertion to optimize the user experience and increase ad clicks
  • Implement Enhanced CPC bidding to optimize the ad campaign for conversions
Conversion Rate

A total of 2933 registrations were generated

Campaign ROI

Based on total costs, this campaign saw an ROI of 193%

Campaign Screenshots

adwords data
customer acquisition ads
adwords data

Paula Finkelstein, Sr. Manager, Global Marketing


“How would I describe Social Fulcrum’s online marketing services? Customized. Targeted. Successful. From research to brand awareness campaigns to targeted promotions, Social Fulcrum understands how to build engagement, grow volume, and ultimately, increase revenue for our clients through social media. Simply put – they get it. As a result, they’ve become a true, trusted extension of our team.”

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