Campaign Summary

Customer Acquisition: App Downloads Case Study: Tencap

[30 Days]


CHALLENGE

Tencap wanted to:

  1. Identify the cost of customer acquisition for it’s new tennis-player-matching app
  2. Lower the cost of customer acquisition as much as possible and as quickly as possible
  3. Identify the marketing messages that resonate best with Tencap’s target audience

 
SOLUTION

Employ our structured testing methodology to identify and drive down the cost of customer acquisition. Since this campaign was demand creation, we used Facebook as the primary channel.

  • Test ad images
  • Test ad copy
  • Test target audiences
  • Optimize campaign as quickly as possible based on results
RESULTS
0%
Increase in Conversion Rate

We increased the proportion of people who signed up for the app 4x, or 300%


0%
Reduction in COCA

We reduced the cost of customer acquisition from $12 to less than $2.50, and it's still decreasing!

Campaign Screenshots

Graph showing the decrease in cost of customer acquisition (COCA) for our fitness client
This graph shows the increase in conversion rates for our fitness client
This graph shows how we identify the key benefits to each target audience

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