Tencap wanted to:
- Identify the cost of customer acquisition for it’s new tennis-player-matching app
- Lower the cost of customer acquisition as much as possible and as quickly as possible
- Identify the marketing messages that resonate best with Tencap’s target audience
Employ our structured testing methodology to identify and drive down the cost of customer acquisition. Since this campaign was demand creation, we used Facebook as the primary channel.
- Test ad images
- Test ad copy
- Test target audiences
- Optimize campaign as quickly as possible based on results
Increase in Conversion Rate
We increased the proportion of people who signed up for the app 4x, or 300%
Reduction in COCA
We reduced the cost of customer acquisition from $12 to less than $2.50, and it's still decreasing!