Campaign Summary

App User Acquisition & Engagement Case Study: Fetch


CHALLENGE

Fetch is a personal buying assistant, powered by real people who make buying easy. The user is able to describe the product, and have a professional shopper find the best price available online and place the order for you. Fetch wanted to:

  1. Identify and lower the cost of customer acquisition as much as possible and as quickly as possible
  2. Focus on targeting the right users, not necessarily the cheapest
  3. Build brand awareness and drive registration within market segmentation
  4. Optimize ad campaigns for conversions (app installs)

 

SOLUTION

Employ our structured testing methodology and custom analytics package to identify and drive down the cost of customer acquisition.

  • Test ad images
  • Test ad copy
  • Define target segmentation
  • Leverage partnerships and promote Fetch across social channels that focus on our target segments

 
RESULTS

We identified the user personas and audience segments with the ideal ratio of low-cost and high-purchase behavior. We then optimized the campaign by testing a range of creative options against those audiences. Our process netted over 80% reduction in the cost to acquire an ideal user within just two weeks. After optimizing the cost of acquisition we then focused on making the funnel more efficient by creating a segmented retargeting and email automation campaign, which increased conversion rates by over 60%.

RESULTS
0%
Reduction in COCA

We reduced the cost of customer acquisition by 80%, and it's still decreasing!

Campaign Screenshots

Winning Facebook Ad
Winning Facebook Ad
COCA over time
 

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