Campaign Summary

Search Engine Optimization Case Study: Seven Oil

[July 2013 – December 2013]


7 Oil, a New Jersey-based heating oil and fuel delivery company, had a steady stream of business from loyal local customers, but wanted to increase brand awareness and online leads among new customers who may not know they exist.


A search engine optimization (SEO) strategy that included:

  • Setup: In-depth local keyword research and Google Analytics goal tracking
  • On-Site Optimization: Implement SEO best practices across all site pages to establish an “SEO Backbone,” plus ongoing, keyword-optimized content creation
  • Off-Site Optimization: Local citation building on high-quality directory sites, plus building out, optimizing, and managing a local Google+ page

Organic Search Traffic

Within 6 months, monthly organic search traffic quadrupled.

Leads Generated

Thousands of leads worth $200-$1,000+ were collected.

Campaign Screenshots

Search Engine Optimization Case Study: Seven Oil
Search Engine Optimization Case Study: Seven Oil

Mike Longo
7 Oil Co.

“We at 7 Oil have never experienced as many calls and email requests from all over the tri-state area. We attribute this to Social Fulcrum’s Search Engine Optimization efforts. Social Fulcrum has effectively positioned 7 Oil for the future with a steady influx of new business prospects.”

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