Campaign Summary

Testive Case Study Logo


CHALLENGE

Testive is the future of studying for SAT and ACT prep. It is a virtual and flexible learning solution for busy students. Testive wanted to:

  1. Managing two “funnels” – acquiring students as users and acquiring parents as customers
  2. Successfully navigate and market within a hugely competitive space

SOLUTION

Employ our structured testing methodology and custom analytics package to identify and drive down the cost of customer acquisition. Our team leveraged robust data of Facebook Advertising to test and hone messaging and audience targeting:

  • Test ad images
  • Test ad copy
  • Test target audiences
  • Optimize campaign as quickly as possible based on results
  • Employ a rapid, agile testing process, running over 57 statistically significant tests on independent variables in 6 months
RESULTS
0%
Decrease In Cost Per Lead (Parent)

We lowered the CPL of parents by 63%



0%
Decrease In Cost Per Lead (Student)

We lowered the CPL of students by 82%

Campaign Screenshots

Winning Facebook Ad
Testive Case Study 2
Testive Case Study 1
 

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