Should you use CPC or CPM bidding for Facebook Advertising?

May 5, 2011 | Uncategorized

This is a question that we often get, and we decided to make a short video explaining the difference between cost-per-click (CPC) and cost-per-thousand (CPM) bidding on Facebook. In this video, Andrew discusses the different scenarios in which you choose CPC over CPM, or vice versa. If you have any questions, feel free to leave them below. Enjoy!