Should you use CPC or CPM bidding for Facebook Advertising?

by Andrew Krebs-Smith | May 11

This is a question that we often get, and we decided to make a short video explaining the difference between cost-per-click (CPC) and cost-per-thousand (CPM) bidding on Facebook. In this video, Andrew discusses the different scenarios in which you choose CPC over CPM, or vice versa. If you have any questions, feel free to leave them below. Enjoy!

Andrew Krebs-Smith
About the author

Andrew Krebs-Smith

Andrew sings our praises to anyone that will listen. Before founding Social Fulcrum, he developed and managed social media strategy for accounts including Pfizer, Ocean City MD, The National Aquarium, and Strayer University. Andrew loves food, travel, music, exercise, and tea. Connect with Andrew on Twitter and LinkedIn.