Social Fulcrum Driving Performance for Waylens
by Kendall Beyeler | March 16
We don’t do it for the recognition, but we’d be lying if we said we didn’t enjoy it. Social Fulcrum was recently featured as a Facebook advertising success story for the exceptional performance we achieved with Waylens, a performance-tracking camera manufacturer.
We could talk optimization all day long, so we’ll keep it short and sweet: through a tested combination of link ads, photo ads, and slideshow (or carousel) ads, we lowered the company’s cost of customer acquisition by 51% in 5 weeks.