Social Fulcrum Partners with Facebook on E-Commerce Retail Case Study

by Andrew Krebs-Smith | January 17

E-Commerce Retail Facebook Case Study


New year, new Success Story! Through our continued collaboration with Facebook, we’ve generated an e-commerce retail case study highlighting the creative and audience choices that made our campaign strategy for Menguin Tuxedos, an online tuxedo rental company, so effective.

Interested in consistent and qualified lead generation, Menguin began working with us on a multi-platform strategy designed to catch potential customers earlier in the wedding planning process (with the intent to eventually convert them into paying customers). The key challenge? Its lengthy and complicated funnel.

So what were the metrics that caught Facebook’s eye?

  • Over 11,000 new accounts created in 5 months
  • 77% decrease in cost per event action (creating a Menguin event and inviting their groomsmen to join)
  • 50% decrease in cost per lead
  • 11% decrease in cost per account creation

Itching to learn more? We wrote a Menguin case study of our own detailing how we approached the Facebook campaign, as well as a brief study of our Pinterest strategies. Let us know what you think!

Andrew Krebs-Smith
About the author

Andrew Krebs-Smith

Andrew sings our praises to anyone that will listen. Before founding Social Fulcrum, he developed and managed social media strategy for accounts including Pfizer, Ocean City MD, The National Aquarium, and Strayer University. Andrew loves food, travel, music, exercise, and tea. Connect with Andrew on Twitter and LinkedIn.