Social Fulcrum Partners with Facebook on E-Commerce Retail Case Study
by Andrew Krebs-Smith | January 17
New year, new Success Story! Through our continued collaboration with Facebook, we’ve generated an e-commerce retail case study highlighting the creative and audience choices that made our campaign strategy for Menguin Tuxedos, an online tuxedo rental company, so effective.
Interested in consistent and qualified lead generation, Menguin began working with us on a multi-platform strategy designed to catch potential customers earlier in the wedding planning process (with the intent to eventually convert them into paying customers). The key challenge? Its lengthy and complicated funnel.
So what were the metrics that caught Facebook’s eye?
- Over 11,000 new accounts created in 5 months
- 77% decrease in cost per event action (creating a Menguin event and inviting their groomsmen to join)
- 50% decrease in cost per lead
- 11% decrease in cost per account creation