Instagram is the most recent social media giant to begin allowing partners to advertise on their platform directly using the Instagram API.
Before, buying Instagram ads was an exceptional case in the media plan that required contacting an Instagram sales representative directly. That meant Instagram advertising was mostly limited to those willing to make big investments in both budget and time.– Lara O’Reilly for Business Insider
Now the platform is opening up access to a limited selection of advertisers who have significant spend on Facebook. Luckily for Social Fulcrum clients, we are one of those advertisers.
Why is this a big deal? To start, Instagram is one of the major mobile platforms alongside rivals Google and Twitter, (recently Pinterest as well) and one of the last to start advertising. Adding Instagram ads to the mix will not only be a massive advantage to Facebook as an organization (Instagram’s parent company) but also to those already advertising on Facebook. Instagram states that advertisers will even be able to cross-promote ads on Facebook. In addition to the cross promoting, Facebook has implemented all of its ad-targeting tools on the Instagram platform as well, this way, those who are already advertising on Facebook will have little to no learning curve when it comes to using the Instagram platform. Obviously there are also huge differences between other platforms and Instagram in terms of both audiences and content.
We are excited to offer our clients access to Instagram as one of the next big online acquisition channels, especially considering our significant expertise with the Facebook Advertising back-end. The platform will launch publicly in the coming weeks – just contact Ben@socialfulcrum.com
if you’d like more information about the Instagram ads launch.
1 Out of Every 100 people in the US sees an ad for a Social Fulcrum client every day.
Facebook recently released it’s Q2 investor report
, and after crunching a few quick numbers we were surprised to learn that ads for Social Fulcrum clients are shown to at least 1% of the US population every day. We had to pat ourselves on the back for that stat, but enough bragging.
Some other interesting tidbits were:
- User growth in Asia is extremely high when compared to other regions
- Average Revenue Per User (ARPU) in the US/Canada is $9 per quarter. Crazy!
- Mobile growth is still growing by leaps and bounds (5% per quarter). More importantly, mobile-ONLY usage increased by more than 10% over last quarter. This means that people aren’t just using their phones, they are also moving away from their desktops.