Social Fulcrum Joins Snapchat’s Certified Partners Program
by Andrew Krebs-Smith | June 17
Welcome to the future: Social Fulcrum has officially been accepted to Snapchat’s Certified Partners Program! We’re in good company, partnering with the platform alongside companies such as 4C, the global leader in data science and media technology, as well as many Audience Match API, Creative API, and Creative partners.
Snapchat has created a strong appeal for today’s marketing agencies and brands because of its natural inclination toward “real-time” marketing. Data Editor Rani Molla of Recode, an online independent technology feed, recently discussed in her five-year projection how online video content will make up 82 percent of all internet traffic by 2021 (for comparison, that metric is currently 72 percent). Moreover, by 2021, 13 percent of all video traffic will be comprised by “live video,” making Snapchat especially well-positioned as an advertising channel.
So what does this mean for those of us on the bleeding edge? With its recently introduced geofilters and Discover Page tool, in combination with its 200 million active users worldwide, Snapchat is the platform to watch. And fortunately for us, we now have a front-row seat.
Looking to learn more about what’s to come from our new Snapchat partnership? Contact us here!