Social Media Content Management Tools: Choosing the Right One
by Andrew Krebs-Smith | June 11
One of the biggest concerns for businesses looking to establish a social media presence is the sheer number of hours that are required for successful social media management. Between tweets, Facebook updates, comments, likes, and @mentions, won’t it be a challenge to manage it all?
Thankfully, social media content management tools make the process a whole lot easier.
Some of the features offered by various social media content management tools include the ability to:
- manage your social media campaign(s) from a single, user-friendly interface
- schedule tweets, Facebook posts, blogs, and Linkedin updates well in advance
- notify you whenever your brand is mentioned
- see what your friends and followers are posting on Facebook and Twitter
- analyze trends and build custom reports
There are several social media content management tools out there. Each one comes with different features and costs. We’d be here all day if we tried to explain them all. Rather, here’s a quick overview of some of the more popular options:
Unique Features: can manage up to five accounts, highly customizable dashboard, has a built-in URL shortener.
Unique Features: real-time email notifications
Unique Features: Integrates with Bitly, superior analytics
Unique Features: Automated publishing schedules, Twitter automated follow-back, automated follower search
Unique Features: Manage all comments/responses in one place, tracks mentions on customer review sites.
Consider Your Social Media Needs
When choosing a social media content tool, its important to consider your brand’s social media needs. Some things to consider: Does the tool support all of the platforms you’re using or plan to use? Does it’s analytics functionality correspond with the metrics you are looking to measure? What is your brand’s budget for a social media content tool? How many people will be responsible for managing your accounts?
Once you’ve answered these questions and narrowed down your options, the best route to choosing the ideal tool is simply to try a few of them. Sign up, link your social media accounts, and give each of them a thorough test drive for a week or two. You’ll gain a better understanding of exactly what it is that each tool does, and you’ll be able to choose the one that’s right for you.