Facebook: Now More Advertiser Friendly Than Ever
In a move that should come as a surprise to absolutely no one, social networking behemoth, Facebook, has taken the recent news of their dominance of display advertising in stride by launching the web’s first ad agency designed ad unit, aimed at making those advertisements that show up on the side of everyone’s Facebook pages more interactive than ever.
By offering this new marketing platform, Facebook has given advertisers and brands the opportunity to make their outreach to consumers even more specific and focused by allowing users to share insight and anecdotes on how a product or service (or lack their of) has impacted their lives.
By taking this approach, as was done by Allstate to see what kind of ‘mayhem’ users got into while driving, allows for a community to share their horror stories and bond over shared experiences.
A Question from Advertisers? They’d love to hear your “Comments”
Called “Comments,” the result of combined thinking at the 2010 Facebook AdExpo, is designed to allow businesses to let users comment on scenarios and situations, thus turning their personal experiences with a brand into an advertisement that brings the businesses to the attention of the user’s friends.
So What Does It All Mean?
Facebook is looking to increase their marketing muscle even further by giving businesses a one-on-one relationship with the consumer, letting them control, personalize, and foster the relationship between consumer and advertiser. If you’ve got creative and passionate fans, and compelling brand-related questions to ask, this new feature can potentially take your social media advertising to a whole new level.