Summer CTR Slowdown: Advertisers Beware!

by Andrew Krebs-Smith | July 16

Our analytics allow us to aggregate cross-client and cross-platform data. A recent analysis of click-through-rate (CTR) shows us a massive decrease over the last 2 weeks. If your ad metrics have shown a recent decrease in performance, it may be worth checking your CTR as a specific issue.

Facebook CTR Over time

CTR may be decreased due to more people being on vacation, and thus less Facebook-ing during work hours.

How do you address this? There are three ways to combat this issue.

  1. You can expand your creative testing
  2. You can look at ROI, and move spend between audiences
  3. You can email us and we can fix it for you 😉
Andrew Krebs-Smith
About the author

Andrew Krebs-Smith

Andrew sings our praises to anyone that will listen. Before founding Social Fulcrum, he developed and managed social media strategy for accounts including Pfizer, Ocean City MD, The National Aquarium, and Strayer University. Andrew loves food, travel, music, exercise, and tea. Connect with Andrew on Twitter and LinkedIn.