Summer CTR Slowdown: Advertisers Beware!

Our analytics allow us to aggregate cross-client and cross-platform data. A recent analysis of click-through-rate (CTR) shows us a massive decrease over the last 2 weeks. If your ad metrics have shown a recent decrease in performance, it may be worth checking your CTR as a specific issue.

Facebook CTR Over time

CTR may be decreased due to more people being on vacation, and thus less Facebook-ing during work hours.

How do you address this? There are three ways to combat this issue.

  1. You can expand your creative testing
  2. You can look at ROI, and move spend between audiences
  3. You can email us and we can fix it for you 😉

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