Our analytics allow us to aggregate cross-client and cross-platform data. A recent analysis of click-through-rate (CTR) shows us a massive decrease over the last 2 weeks. If your ad metrics have shown a recent decrease in performance, it may be worth checking your CTR as a specific issue.
CTR may be decreased due to more people being on vacation, and thus less Facebook-ing during work hours.
How do you address this? There are three ways to combat this issue.
- You can expand your creative testing
- You can look at ROI, and move spend between audiences
- You can email us and we can fix it for you 😉