How to Make Your Funnel More Efficient By Reducing Friction

What can you do if you suspect that your cost of acquisition is higher than it should be?  Our answer is to start by analyzing your customer funnel—and we mean the whole funnel, not just the top. Too often marketers focus on the cost of getting as many people into the...
9 Tips to Help Double Your Landing Page Conversions

9 Tips to Help Double Your Landing Page Conversions

If you are implementing a content marketing strategy, you eventually need to create leads out of the traffic to your website. We’ve put together a list of 9 things you can do immediately to help boost the conversion rates on your landing pages. We’ve also...