Facebook Meltdowns: Behavior That Can Ruin Your Reputation

Facebook Meltdowns: Behavior That Can Ruin Your Reputation

The whole point of having a Facebook page is for a company to engage with its fans in a more personal, direct way. Being able to leave comments on a company’s page, or send them direct messages, lets consumers feel more connected to the brand, encouraging them to buy...
Online Reputation Management: How to Leverage Bad Reviews

Online Reputation Management: How to Leverage Bad Reviews

Reviews are essential for businesses: they provide a first hand account of a customer or client’s experience with the company, and they tell the company what aspects of the business work and what needs to be improved. But did you know that reviews are also important...
Facebook Fails at… Facebook?

Facebook Fails at… Facebook?

This week Facebook fails at the most ironic thing possible, and created a negative PR storm for itself, by responding poorly to a user trying to help Facebook. We expect this to happen to brands on Facebook, but to Facebook itself? Yikes. You can find a more-detailed...
Social Media & Customer Service

Social Media & Customer Service

Maybe you don’t believe that social media has an effect on sales, and we’ll leave the convincing you of otherwise to another blog post. But if you’ve ever spent 3 hours on hold with customer service, it should be easy to see why making this a...