Our Take on the Facebook Video View “Scandal”

On September 22, 2016, the Wall Street Journal ran an article you might have read with some concern. It carried an ominous headline for digital marketers and their clients: “Facebook Overestimated Key Video Metric for Two Years: Social network miscalculated the...
Don’t Ever Hit “Boost Post.” Ever.

Don’t Ever Hit “Boost Post.” Ever.

I know it’s tempting. It’s such a pretty button. It would be so easy to press. You don’t even need to enter your credit card info. In less than 3 seconds the post on your Facebook page could have 10x-100x more reach! But don’t do it. Don’t ever hit Boost Post on...