How to Make Your Funnel More Efficient By Reducing Friction

What can you do if you suspect that your cost of acquisition is higher than it should be?  Our answer is to start by analyzing your customer funnel—and we mean the whole funnel, not just the top. Too often marketers focus on the cost of getting as many people into the...
Viral Video: Optimizing for Shareability

Viral Video: Optimizing for Shareability

Several days ago, our friends at Mashable published a thought-provoking infographic titled, “How Videos Go Viral.” The infographic was introduced with a quick story about a video which showed a dog playing with a chew toy that garnered 10,000 Facebook “likes” in just...