Meet Pinterest: Your Next Scalable Customer Acquisition Platform

Facebook is—without question— the platform digital advertisers should try first for customer acquisition campaigns.  For some, Facebook will be all they ever need to reach their goals. But other advertisers have to hit ever more ambitious targets in order to keep on...

One-Tap: Finding Success with Pinterest’s New Beta

Pinterest’s new beta feature—called One-tap promoted pins—makes a good thing even better, especially for app install campaigns. While this feature is in its early days, we’re not only hearing reports of drastic improvements in click through rate (CTR) and commensurate...