You Can’t Measure the ROI of Social Media

You Can’t Measure the ROI of Social Media

Yes, we said it. You cannot measure the ROI of social media marketing. Let us explain: Finding ways to measure the bottom line impact of social media has been discussed and debated since brands first began exploring the medium as a way to connect with customers and,...
1,629% Return on Investment (ROI)

1,629% Return on Investment (ROI)

No, we didn’t put the decimal in the wrong place. Yes, this is somewhat misleading because it doesn’t take into account what the client is paying us to get these results. However, the results are impressive no matter what. First things first: let’s...