You Can’t Measure the ROI of Social Media

You Can’t Measure the ROI of Social Media

Yes, we said it. You cannot measure the ROI of social media marketing. Let us explain: Finding ways to measure the bottom line impact of social media has been discussed and debated since brands first began exploring the medium as a way to connect with customers and,...
How Social Media Can Help Your Sales Team

How Social Media Can Help Your Sales Team

“ROI” has been an ever-present buzzword in social media marketing for years. Everyone wants to know: “How much is a fan worth?” “How much money will each follower spend?” “How are my social media efforts helping my brand sell...
Social Media Has No Effect on Sales? We Think Not.

Social Media Has No Effect on Sales? We Think Not.

A couple of days ago, Forrester Research and GSI Commerce released a report which analyzed data from online retailers, examining the effect that their social media efforts had on influencing purchases. The results were, at first glance, an open-hand slap to the face...