You Can’t Measure the ROI of Social Media

You Can’t Measure the ROI of Social Media

Yes, we said it. You cannot measure the ROI of social media marketing. Let us explain: Finding ways to measure the bottom line impact of social media has been discussed and debated since brands first began exploring the medium as a way to connect with customers and,...
Automated Ambassador Programs – Good or Bad?

Automated Ambassador Programs – Good or Bad?

When it comes to social media marketing, automation is something that is generally frowned upon. But we recently learned about an automated brand ambassador solution that doesn’t sound all bad. SocialToaster allows brands to recruit their biggest fans to easily...
Which Social Network is Right for My Company?

Which Social Network is Right for My Company?

It’s the question on every business owner’s mind, but if you’re expecting us to answer it, prepare to be disappointed. Sure, we could tell you to throw up a fan page on Facebook or create an account on Twitter (as many other agencies will), but in...