Social Media Has No Effect on Sales? We Think Not.

Social Media Has No Effect on Sales? We Think Not.

A couple of days ago, Forrester Research and GSI Commerce released a report which analyzed data from online retailers, examining the effect that their social media efforts had on influencing purchases. The results were, at first glance, an open-hand slap to the face...
9 Ways Social Media is Like Sex

9 Ways Social Media is Like Sex

We were lucky enough to be invited to write a post for PR at Sunrise, a blog from PR guru Andrew Worob. We wanted to hammer home the Do’s and Don’ts of social media, without writing another one of those “10 things you should be doing in social...

Social Media Training in NYC

You don’t need to be in NYC for our social media training course, but we like to use NYC as our training hub because there is so much word of mouth flying around all over the place in this dynamic city. We hear about things on the subway, from people handing out...
The Cost of Social Media

The Cost of Social Media

Although social media is widely used today among consumers and businesses, the truth is, it’s still a fairly new space in which standards have yet to be created. One area where this couldn’t be truer is in regards to the cost of social media. We can only imagine how...