When people think of Twitter, the first thing that comes to mind is a chaotic whirlwind of people updating others on what they’re doing, where they’re doing it, and who they’re doing it with at any given moment. But what some fail to realize is that amongst all that tweeting lie important conversations about consumer’s and their choices.
Over at Soshable.com, by way of InboxQ, comes a great infographic about the use of Twitter as a Q&A platform as opposed to being a means of letting your friend’s know what you’re eating for breakfast.
Although it’s included in full detail below, here are some of the key takeaways about Q&A’s on Twitter:
- Question topics range from product recommendations, tech support and entertainment, to education, financial insurance and relationships.
- People who have 100 or more followers on Twitter are more inclined to ask questions, as well as receive answers to those questions, as opposed to those with 100 or less.
- About 66% of questions asked on Twitter have commercial intent, leading businesses to be the most non-followers to answer questions.
- About 80% of Twitter users are more inclined to trust a response from a business than they are from anyone of their followers who respond.
- This leads to opportunities for businesses to develop a more connected and personal relationship with their consumers.