Notice anything new at the bottom of this post? It’s the new Facebook send button, which allows users to send information from around the web to their Facebook friends, without leaving the page they are on. We are a huge fan of the feature, as it allows for more personal communication and referrals. The higher the credibility of communication between people, the better the results. Our view is that instead of seeing a post in your feed from some kid you knew in middle school, you will be much more likely to read an article that was sent directly to you from your best friend. This button helps that happen. Try it out – send this blog post to your friend who is obsessed with Facebook.