VP Andrew Krebs-Smith Speaks at Loyola University Social Media Panel

by Andrew Krebs-Smith | December 10

On Thursday, December 2, Social Fulcrum Vice President and Founder Andrew Krebs-Smith was invited to speak at Loyola University’s First Annual Social Media Panel: Networking Online and Offline, hosted by Loyola’s PRSSA chapter. He was one of four Loyola alumni who shared their post-grad experience with students.

Andrew discussed a variety of topics, including his experience with social media while he was attending Loyola, and how it helped him land a job after graduation. Andrew’s presentation also included the definition of word of mouth marketing, followed by an explanation of why both companies and consumers love social media.

Andrew then shared with students how he personally uses social media, telling his favorite story of how answering a question on LinkedIn resulted in signing a new client. Finally, he ended his presentation with a reminder that social media isn’t always the end all, be all answer, but rather a single tool in the marketing toolbox.

Don’t worry, you don’t have to hear a play by play of the whole panel discussion – we’re editing the video and will have it posted soon. Until then, feel free to check out the slides below.

Andrew Krebs-Smith
About the author

Andrew Krebs-Smith

Andrew sings our praises to anyone that will listen. Before founding Social Fulcrum, he developed and managed social media strategy for accounts including Pfizer, Ocean City MD, The National Aquarium, and Strayer University. Andrew loves food, travel, music, exercise, and tea. Connect with Andrew on Twitter and LinkedIn.