Overview

Who We Are

Boston, MA based direct response digital advertising agency founded in 2011.

Extremely data-driven and all about rapid campaign scale and efficiency.

What We Do

Large-scale direct response advertising campaigns for Facebook and Instagram.

Marketing Partner

As an officially badged Facebook Marketing Partner, we build Facebook API software for the specialty areas of Retail Ad Technology, Ecommerce Ad Technology, and Offline Conversions.

Who We Work With

B2C retail / ecommerce brands, spending at least $100k in monthly Facebook media.

Unable to profitably scale beyond current spend, but has operations to accommodate growth.

Has recurring monthly ad spend and is willing to quickly scale budget according to ROI.

Why Focus On Facebook?

We chose to focus entirely on Facebook/Instagram after years of supporting other channels because the opportunity that the platform represents is massive.

No other platform has the ability to target audiences like Facebook. However, it’s extremely complex and changes rapidly. It takes 100% of our focus to achieve the scale and performance that we are able to deliver to our clients.

Research & Devolopment

We are continually mining our cross-client data to uncover new best practices and benchmarks. A new “R&D Sprint” is run every 2-weeks where specific campaign aspects are formally tested.

R&D tests run against our collective client data and then benefit each client individually. Our data warehouse sees over $1 billion of SKU-level retail sales data each month.

Why Focus On Facebook?

At the Beginning

Each client starts with a campaign audit to uncover areas of opportunity. This is followed by creative tagging, a well-planned live-account transfer, and a 90-day pilot project.

90-Day Cadence

Everything we do happens within 90-day measured cycles consisting of 3 30-day sprints.

30-Day Sprints

Each Sprint contains live campaign production, structured testing (audience, creative, etc.), detailed analysis, and optimization.

Account Teams

All account staff are trained in Facebook ad operations and performance analytics.

    Each client is assigned:

  • Executive Sponsor (vision & oversight)
  • Client Lead (strategic campaign management)
  • Support Staff (project management, ad operations, analytics, and creative as applicable)

Client Meetings

    Each client receives:

  • Daily communication via email/phone/etc.
  • Weekly status meetings
  • Monthly performance/planning meetings
  • Quarterly business review meetings

Creative

Creative production services are flexible based on client needs, from full ownership of creative production to working with client creative teams to reformat and tag for the Facebook platform.

Creative performance testing to optimize campaigns is standard with every client.

Software Platform

Data

Our data warehouse contains our client’s collective Facebook and applicable CRM data. We upload more than $1 billion of retail sales data each month.

Application

Our proprietary software enables automation and optimization and drives campaign performance at incredible speed and efficiency.

Typical Results

Media Scale

+300%

Roas Scale

+50%

Clients

Recognition

#12 Top 20 Social Media Marketing Agencies – 2019

#7 Top Facebook Advertising Companies – 2019

#384 5000 Fastest Growing Companies in America – 2018