Our Process

Discovery Call

Initial call to determine if there is a mutual fit and to establish clear next steps.
30-60 Minutes

Pre-Launch Planning

Contracting, kickoff meeting, staffing, align on test plans and all associated components.
Up to 2 Weeks

Quarterly Cadence

Daily testing, weekly reporting, monthly goal setting, and quarterly review/planning.
90-Day Cycles

Campaign Audit

Existing campaigns scored across creative, campaign structure, and technical setup.
Up to 1 Week

Pilot Engagement

Begin structured testing, scale creative and audience, and begin reporting cadence.
90 Days Live

Discovery Call

Initial call to determine if there is a mutual fit and to establish clear next steps.
30-60 Minutes

Campaign Audit

Existing campaigns scored across creative, campaign structure, and technical setup.
Up to 1 Week

Pre-Launch Planning

Contracting, kickoff meeting, staffing, align on test plans and all associated components.
Up to 2 Weeks

Pilot Engagement

Begin structured testing, scale creative and audience, and begin reporting cadence.
90 Days Live

Quarterly Cadence

Daily testing, weekly reporting, monthly goal setting, and quarterly review/planning.
90-Day Cycles



Our process is designed for retail and B2C ecommerce brands, currently spending at least $100K in monthly media that want to scale rapidly.

We specialize in seamless and error free management transfers of live accounts, either from our clients’ existing agencies or from in-house operations.

Pilots are run almost identically to the quarterly cadence process, giving our clients a great sense for how we work on an ongoing basis.

Quarterly Cadence

Quarterly cycles consist of three 30-day sprints and typically include the following:

  • Creative production and structured testing
  • Audience optimization and structured testing
  • Budget allocation testing and optimization
  • Funnel and multi-touch analysis
  • Lift attribution analysis
  • Implement findings from structured testing
  • Daily brainstorms and campaign adjustments
  • Weekly check-point meetings with clients

Bi-weekly Research & Development sprints run year-round. We are continually mining our collective cross-client data to uncover best practices. All findings get deployed across each of our clients as applicable.

Customized dashboards are built uniquely for each client and standard on every account. Updates are posted at least five times each business day during business hours. Clients can log in securely at all times.